… and off to the next show – during the recent Danish Fly Festival not only Lars has recognised my outstanding language and talk somebodies ear off skills 😉 … Ralf Vosseler, a humble and sorted German craftsman of the more serious kind thought it would be a good idea to ask me to help him on his stand at the upcoming Angling Fair in Jönköping in Sweden.
I had to say yes as he offered to pay the beer and let me tie flies … so packing now to drive south again to see a gazillion Swedes pushing through the isles of the big Angling Fair. I have done this show before and the numbers of people are staggering. It´s a lot of fun and the Swedes are very kind people too.
I let you know what has happened in Sweden soon 🙂
Sportfiskemässan (Angling Fair) is the largest fair in Sweden for angling. Here you meet people with common interests to watch the news, try activities, compete, watch boats and book trips. The fair has strong partners in businesses, organizations and schools. Furthermore, the fair has ambitions to increase interest in sport fishing and promote fish conservation.
The fair has grown over the years in terms of both exhibitors and visitors (over 14.000 per year) and is angling industry’s major annual event / industry gathering where “everyone” is coming!
Germany is known for lederhosen, beer, the metric system, football (only Americans call it soccer which is the wrong term), fast roads and a car industry second to none.
But it’s not all beer & technology in Europe’s biggest economy. Germans are and always have been philosophers too. Schopenhauer, Hegel, Kant, Nitzsche and Marx – just to name a few.
funny enough I met these guys shortly after I had left Ralf´s factory.
They were heading to a bear fest and there were hundreds of them.
Here you go … Lederhosen are in fashion
Looking closer at where the hi-tech is coming one finds out that a big part of hi-tech companies are based in the south. These regions are rural areas with fields, forest and small villages. The south Germans are known to be problem solvers. Add the tradition of strong thinkers and a good portion of work ethics you have the soil on which Audi, BMW, Mercedes and Porsche grow.
On the way back from my recent motorcycle and fishing trip through the the southern alps I had a chance to drop by Ralph Vosseler and have a close look at his Reel production.
After a picturesque ride through the Black Forrest I arrived in the little village Talheim. Even though a Saturday I found the man himself at his little factory.
Ralph Vosseler is no exception to above described breed of craftsmen one finds in south Germany. I’d even go as far to call him a classic example of this culture. The father of 4 is a down to earth devoted fisherman and a proud craftsman. He lives an breathes precision in a very positive and charming way. Charming, because he strongly feels that good products should be priced fair and the cost to the end user not inflated by huge marketing and distribution channel cost.
Ralph said that the market for fly fishing products is changing rapidly. A large portion of purchases are made online. In top of this the customer wants unique and high quality products. He recons that customised reel and his ability to deliver fast give him an edge. Direct sales to end users and selected dealers make high end technology affordable, Vosseler ads. A high end boutique product is a good description.
Vosseler Pro-Flyfishing offers a spectrum of different reels – from purist style clicker types to find full blown saltwater models. Besides meticulous precision and smooth drag (sans the click reels) the reels come I many different colours. The housings are all made from high grade aitcraft grade aluminium and cut from massive blocks on high precision CNC machines. The finishes are all anodised.
I was a little nervous of meeting a total technocrat and therefore more than astonished (and quite relieved) when I saw 50 year young Vosseler opening the door himself. He offered me a coffee right away. It actually felt a bit like coming home. We than talked for at least 3hours. About motorcycles, fishing and of course his business. However, the business talk was only a small part. Ralph really lidd up when talking fishing. I’m sure I’ll be back some day fishing with him.
P.S. I could not resist and bought a few goodies too … 😉 I can´t wait to put them in action.
more about the reels on http://www.vosseler.com